Leidsebuurt Theaterbuurt

Campaign video's for Leidsebuurt Theaterbuurt

Leidsebuurt is well known as the place to go for their wild nightlife. ?
But did you know that there are also many, many other cultural events happening as well?..No?
Right..That’s what we thought as well. So to put Leidseplein on the cultural map of Amsterdam, creative agency
Lemon Scented Tea came to us with the concept: ‘Het kan alle kanten op’
and asked us to create all the video content for it.

Co creating the script

We were challenged to convert their ideas into shareable content which could be used as video snippets
in a collage and as stand alone videos as well. So we locked ourselves up in our office and created an elaborate
director’s vision and four detailed shooting scripts.

From script to delivery

From creating the scrips to delivery we were given two weeks. Because we are used to short deadlines,
this production was right up our ally. The filmtrain started going and we filmed everything on one production day. ?
In the end we were very happy with the result and seeing it displayed outside on Leidseplein’s
huge outdoor advertising screen.

We created multiple videos, video snippets and cut downs for social media and a lot of GIF’s to make sure we got the most out of the
the budget. Besides this we also hired the talented streetstyle photographer Pasqual Amade to shoot alongside us.