FBTO – Health insurance
Art-direction, Cinematography, Directing
Health insurance campaign
FBTO health insurance commercial
FBTO wanted to share their new service with their customers:
FBTO Zorg thuis, which means that now you can get quality health care support from the comfort of your home.
Together with True Ideas we created this new online commercial for FBTO Zorg.
Next to a cool concept it would also feature a dog!
Since at Fóque we are big time animal lovers, this shoot was right up our ally.
The challenge
Working with animals is always a challenge. Even with this super cute dog.
However, together with a great crew, and a lot of pet snacks we got everything in the can.
And needles to say we are very happy with the result.
Multiple cutdowns, fit for format.
It was evident from the start that this campaign was going to be shown on multiple media formats.
Therefore it was important to bring on a photography crew as well to shoot alongside us.
With careful planning and an elaborate shooting schedule we made it work and were able to get the most out of this production.
And with great result, on this project we delivered over 20 different video assets.