When True Ideas asked us to create the first tv commercial for the biggest pharmacist of The Netherlands, BENU we were thrilled.
Because it wasn’t only BENU’s first commercial, but also ours as we just started Fóque!

BENU is well known for their personal approach when it comes to their customers, they treat everyone to their personal needs.
We took this personal approach and reflected it in the visual style & art direction.

Besides the commercial we’ve created multiple tag on’s and online video’s for BENU, like this tag-on for the all-new BENU “afhaalservice”